In the United States, the inaugural wave was released in July of , though European territories saw an earlier release in January. Alongside the Toa and Turaga, large boxed sets called Rahi were released. These Rahi had intensive Technic builds, and action features based on levers.
Later on in the year, in September, fast-food restaurant chain McDonald's released six "Tohunga" character sets in their Happy Meals. Four of the Turaga sets were also released as a promotional sets by Japanese candy maker Kabaya. The canisters sets were built around geared action features, for heavy play purposes, and came with unique Kanohi masks that affixed to the face pieces via a loose connection representing a single LEGO stud.
These Kanohi masks were the focal point of the year; knocking the masks off would "win" the game, and different colored masks were available in supplemental packs. The toyline was named as the U. A fourth arc , originally envisioned as a soft reboot of the franchise, introduces the desert world of Bara Magna and its inhabitants. However, any future storyline was scrapped after Lego cancelled Bionicle later that year and replaced with a new plot that concluded the main narrative in Characters such as the Toa and Matoran are typically divided into tribes based on six "primary" elements: fire, water, air, earth, stone, and ice.
Less common "secondary" elements, such as light, gravity and lightning, began being introduced in The storyline, which features a different society, uses a similar grouping method for its Glatorian and Agori characters. The whole narrative was developed on a multimedia platform by a team of Lego employees led by Bob Thompson  and spans online animations, comic books, novels, console and online games, short stories, and a series of direct-to-DVD films — Bionicle: Mask of Light , Bionicle 2: Legends of Metru Nui , Bionicle 3: Web of Shadows , and Bionicle: The Legend Reborn The majority of comics and novels were written by Greg Farshtey , who also published a number of in-character blogs, serials, and podcasts that expanded the franchise lore.
After the toyline was discontinued, publication of these serials continued through to before halting abruptly due to Farshtey's other work commitments. A reboot of the original story, the revival chronicles the adventures of six elemental Toa heroes who protect the bio-mechanical inhabitants of the tropical island of Okoto from Makuta and his minions.
Characters are again divided into six elemental tribes: Fire, Water, Jungle changed from Air for creative reasons , Earth, Stone and Ice. The reboot's multimedia spectrum was scaled back in comparison to the first generation's — online animations, a series of books and graphics novels authored by Ryder Windham , and the animated Netflix series Lego Bionicle: The Journey to One detail the narrative.
Greg Farshtey served as a creative consultant. Lego discontinued the reboot in At the time, the saga was planned to span into at least Initially, the idea of Bionicle faced resistance from company traditionalists as the Lego Group had no experience of marketing a story-based brand of their own. The "war-like" appearance of the characters also went against the company's values of creating sets without themes of modern warfare or violence.
The Bionicle franchise was well received over its venture and became one of the Lego Group's biggest-selling properties. At the time of its launch, one reviewer described the sets as "A good combination of assembly and action figure". Bionicle's rapid success had a major impact on the Lego Company.
Stephanie Lawrence, the global director of licensing for Lego, stated "We've created an evergreen franchise to complement the many event-based properties on the children's market. An increasing number of category manufacturers want to tap into the power of the Bionicle universe, and the key for us now is to manage the excitement to stay true to the brand and the lifestyle of our core consumer.
Since its launch, toy critics have said that Bionicle has changed the way children think and play with Lego products by combining "The best of Lego building with the story telling and adventure of an action figure". In the story, the reason for certain name changes was dubbed as a Naming Ceremony for certain Matoran after doing heroic deeds though the pronunciations remain the same , an example being the name change of 'Huki' to 'Hewkii'. Composers Paul Hardcastle and Simon Fuller produced the music for the Bionicle commercials used between and , which also featured in the Mata Nui Online Game released throughout An official Bionicle album — featuring music from the bands Cold and Woven and singers Rob Zombie and Kenna — from was originally planned for release in , but the project was scrapped when disagreements arose between the Lego Group and the label Interscope Records.
But the success of the song " Creeping in My Soul " sung by Danish singer Christine Lorentzen for Bionicle's Barraki toy campaign led to the formation of the rock band Cryoshell , who produced music for the theme up until its original discontinuation, and in its wake released their self-titled debut album. In , Furst announced plans to release a soundtrack for the music featured in the films. Although the plans were originally scrapped in , a film score to Mask of Light was digitally released in , celebrating the film's fourteenth anniversary.
From Wikipedia, the free encyclopedia. This article is about the toy line. For the video game, see Bionicle video game. See also: List of Bionicle media. See also: Music of the Bionicle film series. This section does not cite any sources. Please help improve this section by adding citations to reliable sources. Unsourced material may be challenged and removed.
October Learn how and when to remove this template message. Retrieved 12 April The Guardian. Archived from the original on 4 January Retrieved 6 November These Heroes Saved Our Bricks". Popular Mechanics. Retrieved Retrieved 29 December Archived from the original on 11 January Retrieved 28 December The Daily Telegraph. Business Wire.
BBC News. Wired News. The Lego Group.
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